Infringement of trademarks

Infringement of trademarks owned by the Master Locksmiths Association of Australasia (MLAA)

The Master Locksmiths Association of Australasia (MLAA) owns and controls various trademarks and design registrations.

The MLAA has developed different visuals and content (“Brand” and “Brand Assets”) based on these trademarks. The “Trust Badge” (triangular shaped logo) is one of these visuals.

The use of any content (e.g. images, audio, video, logos, trust badges, icons, copy/text, animation, hologram etc.) that is owned and/or developed by the MLAA or is related to owned and/or developed assets of MLAA is restricted to current Members of the Association and subject to approval.

Any illegal or unauthorised use, or misuse, of MLAA trademarks, may lead to fines for an individual and/or Business, and the recovery of any legal costs incurred by the Association.

Restrictions of Use of Content or Assets (Business Members)

Content or assets (e.g images, audio, video, logos, trust badges, icons, copy/text, animation, hologram etc.) owned and/or developed by the MLAA must not be changed or altered in any way. The Brand Guidelines are to be met at all times.

Any Member found to be misusing the brand assets, or changing or altering content and assets owned and/or developed by the MLAA, risks having their Membership suspended and/or canceled.

Restrictions of Use (former Business Members or non-Members)

Ex-Members and non-Members of the MLAA are not allowed to use any content or assets (e.g images, audio, video, logos, trust badges, icons, copy/text, animation, hologram etc.) owned and/or developed by the MLAA.

Ex-Members are not allowed to use any terms or references that might indicate they would be a ‘Master Locksmith’, or imply any connection to the MLAA.

All existing references to the MLAA or the Master Locksmiths Brand need to be removed from all their assets (e.g. website, van, shop front, Yellow Pages, etc.) immediately after the non-renewal, suspension or cancellation of Membership.

Any Ex-Member or non-Member found to be using the brand assets will be subject to legal action, which may lead to large financial penalties for the individual and/or Business, and the recovery of any legal costs incurred by the Association.

Restrictions of Use (Individual Members and Trade Members)

Individual Members are not allowed to use any content or assets (e.g images, audio, video, logos, trust badges, icons, copy/text, animation, hologram etc.) owned and/or developed by the MLAA. Permission may be granted for certain projects, e.g. charity.

Individuals running a business in the locksmithing industry wanting to use any reference to membership of the MLAA must apply to become a Business Member.

Trade Members are subject to the same rules as Business Members, however, any use of content or assets (e.g images, audio, video, logos, trust badges, icons, copy/text, animation, hologram etc.) owned and/or developed by the MLAA must be approved by the MLAA prior to its use.

Social Media, eDMs and Networks

The MLAA actively markets and promotes itself and its Business Members online, and uses social media to publish content and information (e.g. in posts or images).

The use of any publication online (or the use of any MLAA online publication offline) and therefore the use of any content or assets (e.g. images, audio, video, logos, trust badges, icons, copy/text) owned and/or developed by the MLAA is prohibited.

Posts and content must not be changed or altered. No addition or exclusion may be made at any time.

We do, however, encourage anyone to like or follow the MLAA’s social media accounts and to like, share or repost MLAA content.

In simple terms, sharing or liking an MLAA post is allowed. Copying, changing or reworking a post to make it look like it was published/created by someone other than the MLAA is not allowed.

Report infringements!

It is in the best interest of our Members to report infringements to our Head Office. We rely on this feedback in order to secure the brand and brand assets of the MLAA. If you have seen what you believe to be an infringement, please report it to us.

This can be done anonymously.

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